Bianchi Bikes designed in Italy using the most advanced materials 130 years in the making with many legends along the way, Coppi-Gimondi-Pantani-Ulriich to name a few with the flair and passion since 1885 using the most advanced technology.

The main target of Bianchi is the brand global leadership in the cycling sector, with the immediate draw to the most authentic made in Italy tradition, through:
- suitable production, developing products with advanced technological content;
- focused commercial strategies;
- effective communication, that increase its legendary and global brand visibility.

The brand drivers of Bianchi are: innovation, exclusiveness, quality, design and passion.